A free online margin calculator for e-commerce sellers, retailers, and business owners. Enter your revenue (selling price) and cost (COGS) to instantly see gross profit, margin percentage, markup percentage, break-even price, and recommended selling price for a target margin.
Enter your revenue or selling price.
Enter your cost or COGS.
View gross profit, margin %, and markup % instantly.
Use the analysis section for pricing recommendations.
Margin is profit divided by revenue (selling price). Markup is profit divided by cost. For example, a 40% margin means 40% of the selling price is profit, while a 40% markup means profit is 40% of the cost.
It varies by industry. Retail typically ranges 20-50%, SaaS 70-80%, and restaurants 3-15%. Use the target margin feature to find the right price for your desired margin.
Free online tool — works in your browser, no sign-up required. Start using it right now.
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